Creating your indie-author brand. The online edition!

If you’re just starting out, the idea of promoting yourself and your book can be a little daunting. Self-promotion can be frowned upon in our culture, and you wanted to publish a book, not get into marketing! Unfortunately, these days there are very few successful writing careers that aren’t accompanied by an active social media presence.  

This is just as true if you’re publishing a commercial fiction book with a major publisher, a niche work of poetry through a small indie press or self-publishing a family memoir. As a writer, you are your own business and people want to get to know you!

The good news is that it is relatively simple to find a social media voice and style that works for you, even if you think you’re not that tech savvy! While this will look different for every author, there are a few rules and strategies you should know about.

 

 

 

 

When in doubt, just talk to people! Reply to comments, share your favourite books and blogs, and ask people questions. Social media can be a great way of getting to know your audience and making some new friends at the same time.